{"product_id":"veloura-maxi-dress","title":"Veloura Maxi Dress","description":"\u003cp class=\"headline\"\u003e\u003cstrong\u003eThe draped wrap maxi gown that moves like nothing else in the room.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"intro\"\u003eThe Veloura is designed to be seen in motion — and in motion, it is extraordinary. A soft sweetheart cowl neckline and delicate spaghetti straps anchor the look with understated femininity, while a ruched gathered centre bodice sculpts the waist with natural, flattering precision. Below, a dramatically draped asymmetric wrap skirt panel gathers and flows from the hip — creating a sweeping, high-slit silhouette with a high thigh opening that moves with cinematic grace at every step. A smooth, light-reflecting surface finish catches and holds attention under all formal event lighting, shifting beautifully with every movement the dress makes. Designed for women who want their formal evening maxi gown to feel as alive as the occasion itself — the defining choice for black-tie events, gala evenings, and any red carpet occasion dressing that demands to be remembered.\u003c\/p\u003e\n\u003cp class=\"intro\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0969\/6998\/2295\/files\/hf_20260511_192412_8e64b27a-fa14-4a9e-99c2-b90dc9d990ec.webp?v=1780092746\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp class=\"ben-head\"\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"benefits\"\u003e\n\u003cli\u003e\n\u003ci class=\"ti ti-wind\" aria-hidden=\"true\"\u003e\u003c\/i\u003eA dramatically draped asymmetric wrap skirt panel creates sweeping, high-impact movement with every step — a design element that makes this gown as extraordinary in motion as it is standing still.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci class=\"ti ti-trending-up\" aria-hidden=\"true\"\u003e\u003c\/i\u003eA high thigh slit opening within the draped wrap panel adds confident ease of stride and dramatic leg reveal — a bold design contrast against the fluid, floor-length maxi silhouette.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci class=\"ti ti-adjustments-horizontal\" aria-hidden=\"true\"\u003e\u003c\/i\u003eA ruched gathered centre bodice sculpts the waist naturally — a flattering construction detail that defines and enhances the figure with elegant precision throughout long wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci class=\"ti ti-sparkles\" aria-hidden=\"true\"\u003e\u003c\/i\u003eA smooth light-reflecting surface finish shifts and catches light with every movement — delivering a high-impact, luminous presence under formal event and evening lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci class=\"ti ti-crown\" aria-hidden=\"true\"\u003e\u003c\/i\u003eBuilt for black-tie galas, award ceremonies, red carpet events, and high-impact formal evening dressing — a gown that turns every step into a moment worth watching.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0969\/6998\/2295\/files\/hf_20260511_192431_3a4a3d40-77aa-4d2c-8b7c-a10bf6a06d9b.webp?v=1780092746\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Louise Lyon","offers":[{"title":"Brown \/ S","offer_id":53667376988503,"sku":null,"price":69.95,"currency_code":"USD","in_stock":true},{"title":"Brown \/ M","offer_id":53667377021271,"sku":null,"price":69.95,"currency_code":"USD","in_stock":true},{"title":"Brown \/ L","offer_id":53667377054039,"sku":null,"price":69.95,"currency_code":"USD","in_stock":true},{"title":"Brown \/ XL","offer_id":53667377086807,"sku":null,"price":69.95,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 2XL","offer_id":53667377119575,"sku":null,"price":69.95,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 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